Bloggers have long been referred to as the ‘new media’. They have a great number of followers on social media, are trusted promoters and micro-publicists within the lifestyle brand realm. Brand connection with bloggers and influencers means that your product is being featured on a platform which generates trusted content!
One of the best way for any brand to connect with the public is through trusted new media. These media test products and share their results with their audience, by providing feedback and product promotion.
Bloggers and Influencers benefit your brand via:
Human Marketing Approaches
Creating an on-going conversation about your brand on their blog(s) and social channels, therefore encouraging their followers to discover it for themselves.
One-To-One & One-To-Many
Influencers have the ability to reach an audience of people, but they are also able to connect one-on-one. If your brand is featured on their social channels, there is a good chance that people will want to know more, making this media a trusted source for answers to potential inquiries.
The benefits of having a blogger or influencer to promote your product yields amazing benefits and creates a buzz around your company.